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Hearsay Social Expands Content Exchange Platform, Providing the Most Comprehensive Pre-Approved Content Library for Social Media

Social Media Publishing is “Plug and Play” with Hearsay Social’s Content Exchange

Partnering With Industry-Leading Content Providers Broadridge Financial Solutions, Life Happens, NewsCred, and Trapit to provide timely, relevant and pre-approved content for financial services professionals

May 28, 2014 — San Francisco, CA — Hearsay Social, provider of the leading social business platform for the financial services industry, today announced new Content Exchange partnerships with Broadridge Financial Solutions, Life Happens, NewsCred, and Trapit in order to seamlessly source and effectively facilitate the publishing of high-quality, relevant content through social media.

Regularly publishing content to social networks is crucial to maintaining an active presence and staying top of mind with current and prospective clients. The Hearsay Social Content Exchange helps advisors and other financial representatives easily create, curate, and manage social content across their personal and professional networks. Through these newly announced partnerships, Hearsay Social is delivering high-quality, client-relevant, and pre-approved content for financial advisors to share value-added information with their customers across social networks.

Hearsay Social made today’s announcement at the LIMRA Marketing and Research Conference. A LIMRA Elite Strategic Partner, Hearsay Social will be exhibiting at the Conference, so visit our booth to learn more about social business and social compliance for your financial firm. President and COO Michael Lock will also be speaking at the conference on “Social Media and the Future of Client Relationships” on Friday, May 30 at 10:30 am.

Comments on the news:

“We’re very excited to see Hearsay Social forming partnerships with several leaders in content marketing, discovery, and curation,” said Ruth Papazian, CMO and Head of Business Development at HD Vest Financial Services. “No other offering in the industry provides the same level of content publishing and compliance in one robust social business platform.”

“Broadridge is committed to helping financial institutions and their advisors build relationships with investors,” said Andy Besheer, President of Broadridge Wealth Advisor Solutions. “With the explosive adoption of social media by advisors and investors, we are very pleased to partner with Hearsay Social and to co-market their innovative solution to our clients.”

“Life Happens content allows people to make an emotional connection to what life insurance does, not just what it is. It motivates them to take action. Major insurance and financial companies have come to rely on our innovative, third-party content, and this partnership with Hearsay Social allows us to streamline its use with our member companies,” said Marvin H. Feldman, CLU, ChFC, RFC, President and CEO of Life Happens.

“We’re excited to partner with Hearsay Social to help provide customers with access to quality licensed content from top publishers such as Bloomberg, Reuters and Forbes,” said Scott Lehr, VP Global Business Development & Strategy, NewsCred. “Hearsay Social’s customers will also be able to leverage NewsCred’s enterprise content marketing software to post full-text articles, specific to the financial service and insurance industries, directly on the brand’s site, allowing them to further engage their customers with relevant and fresh content.”

“We believe the power of Hearsay Social’s ability to harness social media for business use, combined with Trapit’s comprehensive content discovery and curation platform, is an unbeatable combination,” said Gary Griffiths, CEO and co-founder, Trapit. “We’re delighted to be a part of the Hearsay Social Content Exchange.”

“Content sharing is crucial to staying top of mind and sparking conversations with prospects and clients, and our customers in the financial industry have demanded access to more compelling content to share,” said Ron Piovesan, VP Strategic Alliances, Hearsay Social. “Through these new partnerships with Broadridge, Life Happens, NewsCred, and Trapit, the Hearsay Social Content Exchange is making it easier than ever for our customers to distribute engaging, pre-approved third-party content to their networks.”

About Hearsay Social

Hearsay Social empowers global financial services teams to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution helps agents and advisors quickly and easily move beyond yesterday’s relationship building tactics and to get found and strengthen relationships with social media. Tens of thousands of financial services professionals worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, Twitter, and Google+. The Hearsay Social platform boosts advisor and agent productivity while enabling brand integrity and compliance for even the most regulated industries.

Hearsay Social, a LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Facebook, Twitter, and Google, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, and London.

Hearsay Social Blog:

About Broadridge Financial Solutions

Through its acquisitions of Forefield and Emerald Connect, Broadridge has become the nation’s premier provider of FINRA-reviewed financial education and institutional content solutions that enable communication between advisors and customers. Broadridge’s Web Resource solution allows Institutions and their advisors to drive engagement of Social Media programs with current, concise and relevant financial content. Our Social Media Solution includes Newsletter Articles, Timely Alerts, Dynamic Videos, and frequently published Market Review Summaries.

About Life Happens

Life Happens is a nonprofit organization dedicated to helping people take personal financial responsibility through the ownership of life insurance and related products, including disability and long-term care insurance. Life Happens has a large social media presence and posts high quality, educational and motivational content across its properties, including Twitter, Facebook, LinkedIn and Google+. If you are a member of Life Happens, this content is now available to you through Hearsay Social.

About NewsCred

NewsCred is the leading content marketing platform. Fusing cutting-edge software with world-class content, NewsCred helps brands tell incredible stories.

About Trapit

Trapit is the world’s most powerful application for content curation. We help organizations of all kinds, discover, curate, and deliver relevant content to the right audience in real-time, at the right time, on any devices and provides detailed analysis on how it’s received. Built for the needs of marketers, agencies, publishers, sales and teams of knowledge workers, Trapit combines the best of human and data-driven discovery and search to distill the web’s information down to its pure essence. The service draws on an unrivaled library of more than 100,000 sources, including blogs, professional journals, news services, magazines, and video feeds which have been discovered by technology and vetted by human editors. Trapit’s algorithms index, analyze, rate, and remove duplicates from this content, taming Big Content — unstructured masses of data — text, video, and audio — into individually categorized, digestible and relevant information streams. With a few clicks, organizations can pick and choose just the content that matters to a particular audience at that moment, and then share or publish it through the channels they select.


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