March 7, 2013 — San Francisco, CA — Hearsay Social®, provider of the world’s most trusted social sales and marketing platform, announced today that its executives and customers are continuing the company’s tradition of thought leadership with global speaking engagements at SXSW Interactive, FT’s Digital Media Conference, and other marquee events throughout March and April 2013. They will be sharing insights, tips, and key learnings based on their work with Hearsay Social’s customers, who have been pushing the envelope in social sales and marketing.
Hearsay Social CEO and Founder Clara Shih (@clarashih), joined by Wells Fargo SVP and Director of Social Media, Renée Brown (@ReneeDBrown), will lead a session at SXSW Interactive this week, Say Goodbye to Corporate Marketing as You Know It. Traditionally, marketing has been about defining a brand’s key messages and finding clever and interesting ways to broadcast them. In this session, Ms. Shih and Ms. Brown will explain how it’s no longer enough to connect eyeballs to ads; today’s marketers must connect people to people. That means going social and getting down to individual relationships. The session will take place Sunday, March 10 from 12:30 p.m. to 1:30 p.m. at the Sheraton Austin (Capitol ABCD, 701 E 11th St) in Austin, TX. Follow their dialogue on Twitter with hashtags #SXSWi and #deathofmkting. Also speaking at SXSW are Elon Musk, the CEO and Product Architect of Tesla Motors and the CEO / CTO of SpaceX; Former Vice President Al Gore; John Mackey, co-founder and co-CEO, Whole Foods Market; and Steve Case, co-founder and former CEO and chairman of AOL.
At the 2013 LOMA Customer Service Conference, Jason Suen, Global Head of Customer Success at Hearsay Social, will be leading a session on “Lessons from Insurance Industry Innovations on Social Media.” Mr. Suen will explain how insurance businesses like Farmers Insurance and Northwestern Mutual have quickly evolved from running simple social advertising campaigns to coordinating large-scale enterprise-wide social reconfigurations, all while maintaining compliance and good governance. The session will take place on Thursday, March 14 from 11:00 a.m. to 12:00 p.m. at the Loews New Orleans Hotel in New Orleans, LA. Also speaking at the LOMA event this year are Amy Gunderson, senior director, enterprise contact center, Allianz Life Insurance Company of North America; Paige Scott, assistant vice president, group administration & operations, MetLife; and Jeff Knipp, director, customer experience & retention, Allstate Financial.
In April, Ms. Shih will join Time Warner Chairman and CEO Jeff Bewkes, FT West Coast Managing Editor Richard Waters, and Twitter UK Director Bruce Daisley at the Financial Times’ Digital Media Conference 2013 in London. Ms. Shih will help lead a panel on “The Business of Social” about how to use social media to drive sales while providing examples of brands successfully measuring the effectiveness and ROI of their social media campaigns. The panel will take place Thursday, April 25 from 11:30 a.m. to 12:30 p.m. at Grange St Paul’s Hotel in London, United Kingdom.
In February, Hearsay Social hosted its inaugural Innovation Summit, bringing thought leaders from Wall Street and Silicon Valley together at Hearsay Social headquarters to discuss the future of financial services and relationship management in the social era. Key speakers at the event included Sallie Krawcheck, former president of Bank of America Merrill Lynch, Wealth Management, and former CEO of Citi Wealth Management; Premal Shah, president of Kiva.org; and Jonathan Lister, VP marketing solutions, LinkedIn. Highlights from the Summit can be found here.
“Thanks to our forward-thinking customers and partners, the inaugural Hearsay Social Innovation Summit was a resounding success, uncovering the many ways technology and social media are proving transformational for sales and marketing,” said Hearsay Social CEO Clara Shih. “We are delighted to continue our thought leadership roadshow around the globe at SXSW Interactive, FT’s London event, and other top events in the coming weeks.”
For a full calendar of Hearsay Social’s upcoming appearances, see here.
If you are interested in having a Hearsay Social executive speak at your conference, please contact Kim Carroll at firstname.lastname@example.org.
About the Hearsay Social Platform
For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software enables your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.
● Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.
● Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.
● Hearsay Social Compliance Module for regulatory compliance infraction monitoring, capturing, archiving, and Rogue Page Finder.
● Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.
About Hearsay Social
The world’s largest companies, including Northwestern Mutual, Thrivent Financial, Farmers Insurance Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, Google+, and foursquare. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Boston, Atlanta, Austin, and London.