Hearsay Social Empowers Mortgage Lenders and Loan Officers to Maximize Referrals and Compliantly Engage Clients Across Digital Channels
April 4, 2016
Company’s Omnichannel Platform Combines Predictive Technology with Compliance Controls to Enable Unprecedented Productivity; Announces Zillow Group Mortgages Head Erin Lantz as Company Advisor
April 4, 2016 – San Francisco – Hearsay Social®, provider of the award-winning Predictive Omnichannel Suite for financial services, announced today its expansion into the mortgage and housing market. The company’s recent accomplishments include:
- Developed the mortgage industry’s first integrated platform that enables loan officers to build and maintain relationships with local real estate influencers and home buyers across social media, email, mobile and Web in a compliant manner. The platform currently is used by more than 130,000 professionals in financial services, insurance and mortgage;
- Appointed Erin Lantz, Zillow Group Vice President and General Manager of Mortgages, as a member of Hearsay Social’s strategic board of advisors;
- Named to HousingWire’s exclusive 2016 HW TECH100 list of most innovative technology companies disrupting the housing industry;
- Joined the Mortgage Bankers Association (MBA) as a Select associate member;
- Grew portfolio of mortgage customers to now include RPM Mortgage (see case study below) and Academy Mortgage, among others.
“I’m thrilled to be a member of Hearsay Social’s board of advisors and to help guide the company’s growth in the mortgage industry,” said Lantz. “Social media and other digital communication channels present a huge opportunity for loan officers to build meaningful relationships with current and would-be borrowers, as well as real estate agents, advisors and builders in their local community. Hearsay Social provides a powerful compliance-centric platform that enables them to do this at scale.”
“Social media, Google search, email and text messaging are how today’s home buyers and real estate agents find, validate, reach out and keep in touch with loan officers for mortgages and referrals,” said Clara Shih, Hearsay Social CEO and founder. “Loan officers know they need to be findable and engage on these digital channels while staying compliant with industry regulations. They asked for our help and we delivered.
Hearsay Social’s Predictive Omnichannel Suite
A recent report from Forbes Insights and Turn revealed 64 percent of executives “strongly agree” data-driven marketing is crucial to success in a hyper-competitive global economy. Purpose-built for the financial services industry, Hearsay Social enables loan officers to leverage data and predictive technology to identify and nurture relationships using social media, search engine- and mobile-optimized loan officer websites (Hearsay Sites™),personalized email at scale (Hearsay Mail™) and mobile messaging (Hearsay Messages™) – all from a single, unified dashboard.
At the same time, the Hearsay Social platform enables firms to efficiently supervise loan officers’ digital communications to ensure compliance and minimize reputational risk. It provides compliance teams with pre-approval workflows, real-time alerts, supervision and approval trails, and infraction resolution.
RPM Mortgage Equips Its Loan Advisors to Succeed on Social Media
A Hearsay Social customer since 2013, RPM Mortgage’s family of companies has 57 branches serving communities across the country. Advisors are encouraged to use Hearsay Social to compliantly establish and build their presence on Facebook, Twitter, LinkedIn and Google+; the company provides ongoing support by suggesting relevant, timely and compliant content for advisors to easily publish, sharing best practices and promoting advisor success stories.
RPM Mortgage’s social business program has resulted in higher than average performance in key areas. For example, a recent analysis showed RPM Mortgage advisors on the Hearsay Social platform publish approximately 40 percent more content on social media compared to the Hearsay Social-defined industry average, with a higher-than-average engagement rate. Its advisors also have nearly twice the number of net new social media connections on average versus the industry average, ultimately resulting in a broader network of clients and prospects with whom RPM Mortgage advisors can connect, engage and deepen relationships.
See: “Digital Technology Transformation and Adoption at RPM Mortgage” (video and podcast case study) featuring Amy Malloy, RPM Mortgage Social Media Marketing Specialist
“At RPM Mortgage, we understand that in order for our loan advisors to build a successful business, they need to be present and available wherever their clients are and that includes social media,” stated Julian Hebron, RPM Mortgage Executive Vice President of Sales and Marketing. “Hearsay Social has allowed our advisors to establish more connections, increase referrals and realize business growth faster than ever before.”
To learn more about Hearsay Social in the mortgage industry, read the latest updates on theHearsay Social blog. At the 2016 National Technology in Mortgage Banking Expo and Conference this week, Hearsay Social COO and founder Steve Garrity will speak on a panel titled “Mobile Comes to the Mortgage Market” on Monday, April 4.
About Hearsay Social
Hearsay Social provides the Predictive Omnichannel Suite for financial professionals across the world’s largest financial institutions, including seven of the top 10 global financial services companies and leading firms such as New York Life, Raymond James, Vanguard and Penn Mutual. Hearsay Social powers more than 130,000 financial relationship managers worldwide, allowing them to engage today’s social, mobile customer through Facebook, LinkedIn, Twitter, Google+, mobile-first websites, personalized email and text messages. Advisors receive unique client insights through multi-channel signals, and the Predictive Content Library makes it easy to share the right content at the right time. Built-in enterprise integration and governance powers compliance and supervision for global firms, seamlessly addressing industry regulations and enforcing policy.
Hearsay Social is an MBA associate member, SIFMA strategic partner, LIMRA Elite Strategic partner and GAMA partner, and has raised $51 million from Sequoia Capital, NEA and private investors. Named a 2015 CNBC Disruptor and a 2015 Best Place to Work in the Bay Area, the company is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, London, Paris and Hong Kong.
Stay up-to-date on the latest Hearsay Social developments and news in social business and financial services by visiting the company’s blog, as well as its Facebook, Twitter, LinkedInand Google+ pages.
Hearsay Social and the Hearsay Social logo are trademarks or registered trademarks of Hearsay Social, Inc. or its subsidiaries worldwide. © 2016 Hearsay Social, Inc. All rights reserved. All other trademarks are the property of their respective owners.