Hearsay Social Delivers Rapid International Growth With New Marquee Customers, Expands Digital Marketing Suite for Financial Firms Across Asia
April 5, 2016
Global technology company nearly triples customer count in Asia, adds financial industry leaders Manulife Asia, AXA Hong Kong and MetLife Hong Kong to roster
Launches new Predictive Omnichannel Suite in Asia enabling advisors to attract, retain and grow client relationships across social media, advisor websites, email and more
SAN FRANCISCO – April 5, 2016 – Hearsay Social®, provider of the Predictive Omnichannel Suite™ for financial advisors, today announced the acceleration of its international growth with the addition of Manulife Asia, AXA Hong Kong and MetLife Hong Kong to its customer portfolio, as well as the expansion of its technology capabilities. Hearsay Social, which opened its Asia headquarters in Hong Kong in 2015, now serves more than 130,000 advisors in more than 20 countries.
Hearsay Social’s Predictive Omnichannel Suite empowers advisors to leverage data-driven predictive insights to engage more efficiently with today’s social, mobile consumers through multiple integrated digital channels, from social media to websites to email to mobile messaging.
“An active online presence is no longer an option; today’s consumers expect and demand relevant and timely information through a seamless digital experience,” said Roy Gori, Manulife Asia President and CEO. “Hearsay Social has been a valued technology partner in Manulife’s digital innovation program by helping our advisors build and deepen their relationships with customers on social media.”
“As technology rapidly changes the way people prefer to communicate and purchase products, financial professionals also must adapt and change the way they connect with their clients,” said Stuart Harrison, AXA Hong Kong CEO. “At AXA, we have made significant investments in the digital space to well-equip our financial consultants with advanced and interactive platforms and tools, resulting in effective relationship building with clients, productivity enhancement and sustainable business growth. Our objective is to make AXA a leading insurance company in Hong Kong that customers find easy to do business with.”
“We are excited to introduce Hearsay Social to our agency force in 2016. In the last year, we have seen our agency grow in number and productivity and we aim to enhance our agency platform with Hearsay Social. Our goal is to improve our customer engagement and thereby further agency productivity,” said Lennard Yong, MetLife Hong Kong CEO.
“We are proud to have the top financial services firms in Asia as customers as they lead the charge toward transformative digital change,” said Clara Shih, Hearsay Social CEO and Founder. “To survive in the digital age, traditional advisors must be findable and responsive on all the digital channels where their customers and prospects spend time. Hearsay Social allows them to do this while freeing their time to build trust and relationships with their customers.”
The Hearsay Social Predictive Omnichannel Suite
Consumers in Asia lead the rest of the world in digital use and maturity, with recent research indicating more than 90 percent of online adults in Asia are active on social media and 97 percent access their networks on mobile devices. (Source) Yet businesses in Asia lag in terms of social media and digital adoption.
“With Hearsay Social our agents are able to build and nurture relationships across their social networks, deepening their personal connections while expanding potential business opportunities in today’s always-on world,” said Sunshine Farzan, MetLife Hong Kong Vice President and Head of Marketing and Communications.
The Hearsay Social Predictive Omnichannel Suite makes it easy for advisors to establish a trusted digital presence, and provides simple-to-use tools for them to attract, retain and grow more client relationships through social media, search engine- and mobile-optimized advisor websites (Hearsay Sites™), personalized email at scale (Hearsay Mail™) and mobile messaging (Hearsay Messages™) – all from a single, unified dashboard. It is available in multiple Asian languages, including Traditional and Simplified Chinese, Indonesian, Japanese and Thai.
Additionally, the platform’s predictive content engine uses predictive analytics and machine learning to recommend pre-approved content that is likely to be most relevant to an advisor’s contact or connections. The company benefits from having data-driven intelligence on what types of content resonate the most with customers, to inform future marketing initiatives.
The Predictive Omnichannel Suite also enables agency management teams to establish processes that comply with company guidelines across their entire sales force. Compliance departments can easily identify advisor infractions against brand policy and act quickly, all from a centralized online console.
For more information on Hearsay Social Asia, please read Shih’s blog post, “Driving the Modernization of Financial Services in Asia.”
About Hearsay Social
Hearsay Social provides the Predictive Omnichannel Suite for financial advisors across the world’s largest financial institutions, including seven of the top 10 global financial services companies and leading firms such as New York Life, AXA and Vanguard. Hearsay Social powers more than 130,000 financial relationship managers worldwide, allowing them to engage today’s social, mobile customer through Facebook, LinkedIn, Twitter, Google+, mobile-first websites, personalized email and mobile messages. Advisors receive unique client insights through multi-channel signals, and the Predictive Content Library makes it easy to share the right content at the right time. Built-in enterprise integration and governance powers compliance and supervision for global firms, seamlessly addressing industry regulations and enforcing policy.
Hearsay Social is a SIFMA strategic partner, LIMRA Elite Strategic partner and GAMA partner, and has raised $51 million from Sequoia Capital, NEA and private investors. Named a 2015 CNBC Disruptor and a 2015 Best Place to Work in the Bay Area, the company is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, London, Paris and Hong Kong.
Stay up-to-date on the latest Hearsay Social developments and news in social business and financial services by visiting the company’s blog, as well as its Facebook, Twitter, LinkedIn and Google+ pages.
Hearsay Social and the Hearsay Social logo are trademarks or registered trademarks of Hearsay Social, Inc. or its subsidiaries worldwide. © 2016 Hearsay Social, Inc. All rights reserved. All other trademarks are the property of their respective owners.