Brands Can Now Easily Discover, Curate, and Publish Social Media Content
Top Media Leaders Join in Support of Content Exchange
June 15, 2012 — San Francisco, CA — In partnership with several major media companies, enterprise social sales and marketing software company Hearsay Social today launched Content Exchange, a content curation platform that allows marketers and salespeople to easily discover, curate, and post engaging updates to their profiles across all the major social networks, including Facebook, LinkedIn, Twitter, and Google+. As part of the launch of Content Exchange, leading media companies have partnered with Hearsay Social to offer its customers the latest in financial news, entertainment news, photos, video, lifestyle articles, and other content.
“With 82% of online users accessing social networking sites, social marketing content has become a critical battleground in the quest for customer mindshare and brand differentiation,” said Hearsay Social CEO Clara Shih. “We are thrilled to partner with the leading global providers of content to empower marketers to achieve ROI on Facebook, LinkedIn, Twitter, and Google+.”
Hearsay Social also announced today the release of The Language of Social: A Guide to Content for the Social Business, a free e-book on the best social content marketing practices, in addition to a free social media ROI study by independent researcher Mainstay Salire.
Integrated into the Hearsay Social Content Library starting today, Content Exchange allows brands to easily discover, curate, and publish third-party articles, videos, and blog content designed for social media, as well as:
· Discover, sort, and browse content relevant to their company by locale, date, or topic
· Infuse authentic brand personality by adding their point-of-view
· Post or schedule to multiple profiles across multiple social media networks all at once, including Facebook, LinkedIn, Twitter, and Google+
· Measure engagement through likes, comments, retweets
· All from a single easy-to-use interface
In particular, Hearsay Social’s core user base of relationship-based sales professionals, such as financial advisors, recruiters, insurance agents, and real estate professionals, stand to benefit from investing in a scalable social media content strategy to create client value, trust, and differentiation over time.
“The key to any successful social marketing program is sharing timely, relevant content on a consistent basis,” said Marc Zeitlin, Vice President of Marketing at Farmers Insurance Group. “Hearsay Social Content Exchange reduces the amount of time my team spends curating pre-approved content for our Agents while improving the relevancy, timeliness, and therefore effectiveness of their social media efforts.”
Hearsay Social Content Exchange: Media Partners
Media leaders Demand Media, Tribune Media Services, and Thomson Reuters have joined in supporting the launch of Hearsay Social Content Exchange by providing Hearsay Social customers with access to content (once customers’ appropriate licensing is executed).
Existing Thomson Reuters subscribers to Content Exchange will be able to access and curate premium content and create multiple channels inside of their Hearsay Social Content Library. Through Content Exchange, Hearsay Social customers will also have access to the full selection of award-winning lifestyle content from Demand Media, including eHow.com, LIVESTRONG.com, and Cracked.com.
Additionally, Hearsay Social has entered into a business relationship with Tribune Media Services (TMS), a global content licensing and syndication company, representing a variety of renowned writers and content brands via a suite of custom publishing solutions for media and corporate publishers. Hearsay Social clients who have an interest in adding content from leading experts, brands, and journalistic quality sources will be referred to TMS to work directly with their editorial and marketing professionals to publish content ready to engage their customers through social networks via the Hearsay Social Content Exchange.
“Brands continue to discover the value of providing useful, relevant, content from trusted and authentic voices to their customers,” said James Pinnick, General Manager for News & Features at TMS. “We are delighted to work with Hearsay Social to enable brands to publish content as a means to engage and drive customer loyalty through various media.”
Contact us to learn more about Hearsay Social Content Exchange.
About the Hearsay Social Platform
For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.
● Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.
● Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.
● Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.
● Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.
About Hearsay Social
The world’s largest companies, including Northwestern Mutual, Thrivent Financial, State Farm, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, and Google+. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a leading content and social media company that informs and entertains one of the Internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, visit: www.demandmedia.com
Tribune Media Services (TMS) is the global content licensing and syndication arm of Tribune Company. TMS is a premier provider of an array of custom content that engages and informs readers for media and corporate brands in topics ranging from personal finance, real estate and careers to entertainment, health, travel and political commentary. The company represents internationally recognized authors, artists, leading newspapers, magazines and content brands, such as Kiplinger’s, Rick Steves, Frank Rich, and Fast Company. TMS is also a national publisher of eBook and eMagazine titles available on all major eReader devices and platforms.