Hearsay Social, a Sequoia- and NEA-backed companythat helps large organizations manage their social media presence across local branches and sales teams, is announcing that it has opened an office in London. Co-founder and Chief Technology Officer Steve Garrity said it is the first step in the company’s European expansion.
The new office will be led by Peter Caryotis, who previously managed IBM’s Northern Europe Platform Computing business. The company says it has also updated its products to support German, French and Spanish.
One of Hearsay’s big selling points is the fact that it enables salespeople to post to Facebook, Twitter, LinkedIn, and elsewhere in a way that’s compliant with regulations. That’s presumably one of the reasons why Hearsay customers include a number of financial and insurance firms, including Zurich Insurance, Allstate, AXA Equitable, and Northwestern Mutual. So does expanding into countries with different regulatory requirements present a big challenge?