Hearsay Social Announces New Social Media Compliance Capabilities for Improved Efficiency and Protection
December 9, 2014
Streamlined Profile Review and Publishing Saves Time for Compliance Teams, Supervision Staff and Financial Professionals
December 9, 2014 — San Francisco, CA — Hearsay Social, provider of the leading social business platform for the financial services industry, today announced new capabilities for its Compliance Solution, providing improved efficiency and control for compliance teams and the financial professionals whom they supervise. A new social media profile review and publishing experience enables administrators to review and approve individual, online profiles of financial professionals more efficiently and provides the firm more control of static content. In addition, Hearsay Social now offers more context for compliance professionals as they review social media content in addition to an enhanced ability to attach notes, documents, and images to records associated with communications on social networks.
New Static Profile Review Workflow and Automated Publishing
FINRA-regulated firms are required to pre-approve static content, such as profile information on the social networks, before it is published. In order to make this process more efficient, Hearsay Social created a streamlined social media profile review, approval, and publishing solution. Compliance professionals can now more easily review profile changes in the context of the advisor’s entire social presence saving them time and effort. In addition, approved profile content can now be automatically published to LinkedIn and Twitter via API, ensuring that the published profile matches the approved content without requiring extra steps from the financial professional to improve productivity and ensure profile accuracy.
Automated Static Content Verification
Hearsay Social has also added functionality to automatically verify that profiles match what has been approved, eliminating the need to manually review profiles on Facebook, Twitter or LinkedIn. Additionally, Hearsay Social has launched functionality to review and approve profile photos so that firms can ensure that the images are appropriate, on-brand, and not misleading.
New Review Notes and Attachments
Leading social business programs include content sharing that often links to Web pages or third-party content. However, to address industry regulations, firms prefer to keep a record of third-party content with an image or PDF screenshot of the approved content, in case it changes in the future. Hearsay Social now makes it possible to attach images or PDFs of third-party content, such as Web pages, in the review process so that firms have a visual record of content in the archive with context of the activity associated with it.
“We work closely with our customers to provide the most efficient and easy-to-use social media compliance solution available,” said Steve Garrity, CTO and Founder, Hearsay Social. “These recent enhancements to the Hearsay Social platform are designed to help firms minimize compliance risks, without adding extra burden to the compliance and supervision staff.”
About Hearsay Social
Hearsay Social empowers global financial services professionals to efficiently and successfully use social media to engage with and serve clients in a compliant manner. The enterprise-ready solution helps agents and advisors quickly and easily move beyond yesterday’s relationship building tactics and to get found and strengthen relationships with social media. Tens of thousands of financial services professionals worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, Twitter, and Google+. The Hearsay Social platform boosts advisor and agent productivity while enabling brand integrity and compliance for even the most regulated industries.
Hearsay Social, an Efma Associate Partner, LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Facebook, Twitter, and Google, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, London, and Paris.
Hearsay Social Blog: https://hearsaysocial.com/blog