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Hearsay Social and LinkedIn Introduce Social Business Platform

Hearsay Social, whose customers include Sun Life, announced today atLinkedIn’s FinanceConnect event that it has expanded its partnership with the social network to create a software solution that helps financial services firms leverage social media to better engage with their clients.

“We’re witnessing a shift from social media as being optional to becoming necessary,” says Clara Shih, CEO of Hearsay Social, provider of a social business platform for financial services. Though it has worked with other industry, the need to address regulatory requirements drove Hearsay towards financial services.

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