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Hearsay Social, American College to Roll Out Social Media Classes for FAs

Hearsay Social said Tuesday that it is working with the American College of Financial Services to develop classes on how advisors can best use social media to build their business, especially by adding younger clients.

The venture partners say there were motivated to form the alliance due to the projected movement of up to $2 trillion in assets over the next five years to tech-minded Gen Xers and millennials, as well as by the emergence of robo-advisors. “Advisors know that being social media and digitally savvy has become a prerequisite to reach and connect with both today’s and tomorrow’s generations of clients,” said Hearsay Social CEO and founder Clara Shih, in a statement.


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