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Hearsay Shifts to Disrupt Financial Services & Fight Robots

Hearsay Social works with 100,000 financial advisors and insurance agents, including Vanguard, JPMorgan Chase, Raymond James and eight of the top 10 U.S. Insurers, helping them manage their social media interactions.

Now CEO Clara Shih is introducing a new set of tools—focused entirely on financial services—to help those advisors keep their jobs in the face of a slew of robo-advisors such as Wealthfront and Betterment, which are disrupting traditional financial services.

“They’re threatening to do to human advisors what Travelocity did to travel agents,” Shih said recently. “How do you survive in this age of automation?”

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