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Hearsay Expands Advisors’ Internet Reach

Hearsay Social, a tech firm that offers financial advisors software tools to interact with clients on social media, has launched a new service designed to expand the way advisors interact with clients on the Internet.

The Silicon Valley company’s new product, named the Predictive Social Suite, goes beyond social media, offering advisors tools to set up their own website and track how clients use it.

The “predictive” elements of the tool are algorithms that suggest ways advisors can best contact clients based on what they’re saying on the Internet and how they’re using the website, according to Hearsay officials.

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