Have It Your Way: Lessons from the Burger King Twitter Hack

Steve Garrity is co-founder and CTO of Hearsay Social, a provider of sales and marketing software.

The embarrassment Burger King suffered recentlywhen hackers gained unauthorized access to their Twitter account extends well beyond the fast-food chain’s 100,000 followers. As Burger King’s profile was transformed to promote McDonald’s new Fishy McBites and subsequently began tweeting increasingly inappropriate messages, Burger King’s nightmare took center stage.