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Growth and Branding Ideas from Birchbox, Batali, Chevy, Qualcomm, and Hearsay Social

It is not often that startups, big companies, and a celebrity chef come together to talk growth strategies, but that was the scene at the annual Executive Marketing Summit at the New York Stock Exchange on Monday.

Offering tips on brand development—and how to choose the best tomatoes each season—television personality and chef Mario Batali took the stage sporting his signature orange Crocs. Known for such restaurants as Babbo in New York and his Eataly artisanal food and wine market, Batali said his brand has evolved based on what customers crave.

“They want spaghetti, they want a glass of wine, and they want honesty,” he said in a fireside chat with Andrew Ross Sorkin, co-anchor of CNBC’s Squawkbox.

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