Our industry is not often described as one filled with “early adopters” of new technology. Many agencies have been particularly slow to add social media to their marketing arsenal. But, there are a number of reasons why social makes great business sense – too much sense to be neglected.
First, let’s look at the numbers. The recent PEW Research Internet Project found that 73% of people online use social networks. If you were offered the means to reach 73% of the population or even a fraction of that, wouldn’t you jump at it? Think about the leads you generate through print ads, trade shows, commercials and the like. Nothing else comes close to social.