Financial Services Industry Enlists Hearsay Relate and Hearsay Social to Execute Compliant Digital Engagement Across the Entire Client Journey
April 30, 2019
Hearsay Relate Customers Increase 100% Year-over-Year
SAN FRANCISCO, CA, April 30, 2019 (GLOBE NEWSWIRE) — Hearsay Systems, the trusted leader in compliant digital communications and workflow solutions for the financial services industry, today announced that its Hearsay Relate compliant voice and text product has added tens of thousands of users since its debut last year. Agents and advisors have come to rely on Relate to communicate effortlessly with clients and prospects from wherever they are. Relate combines compliant texting, high quality cellular voice calls, and workflows built to increase client loyalty and scale client touchpoints. Relate’s strong momentum and the debut of Hearsay’s 2019 Financial Services Social Media Content Study shared at the seventh annual Hearsay Summit solidify Hearsay’s leadership in managing compliant engagement from top-of-funnel content marketing on social media and search engine-optimized websites to one-to-one conversion conversations via text messaging and mobile phone calls.
“Modern financial services professionals require a full arsenal of tools to be successful, and Hearsay has developed a robust set of products to meet their specific needs,” said Chris Andrew, Chief Operating Officer and General Manager of Hearsay Relate. “Hearsay Relate fits into the larger mission of giving advisors and agents the power to connect with customers and prospects for high-value one-to-one conversations over preferred digital engagement channels. Hearsay Relate has experienced tremendous traction by driving compliant text and voice communication in a novel, yet purposeful way.”
The number of organizations leveraging Hearsay Relate has doubled year over year, with tens of thousands of new users connecting over text with their customers and prospects. Over the last year, advisors and agents received more than 1 million texts and tens of thousands of voice calls were made through Relate.
By tracking usage patterns, Hearsay also determined the response rates associated with Hearsay Relate as well as the best times to send messages, as follows:
- 12pm-8pm yielded a 90%+ response rate
- 9pm-11pm yielded an 80%+ response rate
- 7am-10am yielded a 70%+ response rate
Advisors and agents noted that texting proved particularly impactful in time-sensitive situations where logistics can often change on the fly and require immediate attention that email can’t offer. On average, texts sent via Hearsay Relate have a response time under five minutes, which proves particularly helpful when:
- Scheduling meetings with clients are simple since advisors can schedule reminders and follow up in real time.
- Texting to check in with clients in emergency situations, such as severe weather or upon receipt of an insurance claim.
On the social selling front, Hearsay Social’s continued focus in wealth management, insurance, and banking has resulted in new financial industry-specific product capabilities that leverage a deep understanding of advisor-client or agent-client relationships and meaningful and relevant content for financial services.
“We have made tremendous strides with advisors and agents adopting and using Hearsay Social in Wealth, Life and P&C this year,” said Donna Prlich, Hearsay Systems Chief Business Officer and General Manager of Social. “In fact, we have extended their reach by 30% over the past year, due to focused investments in capabilities like Dynamic Campaigns and personalized and industry-specific content.”
Hearsay delivered game-changing features such as Dynamic Campaigns to assist marketing administrators in conducting always-on personalized campaigns that publish content automatically on behalf of advisors or agents, who can focus on converting demand through one-to-one follow up.
Hearsay Social Dynamic Campaigns supplement custom and modified content efforts, saving busy advisors and agents time so they can focus their efforts on what they do best: providing high-value service to drive client retention, upsells and referrals. And, to address the industry’s increasing appetite for sharing lifestyle and industry content, Hearsay offers Hearsay Content. Leveraging nine years of data insights from more than 10 million posts, Hearsay Content provides organizations with curated feeds of the most engaging material to fuel their social media programs.
“In today’s work environment where there are simply not enough hours in the day, Hearsay drives advisor efficiency,” said Sharif Renno, VP of Social Media, Robert W. Baird & Co. “Our advisors have relied on Hearsay Content to complement our existing corporate material in a manner that is personable, useful and compliant. With the addition of Hearsay Relate, we aim to empower our teams to capitalize on customer engagement so that advisors can communicate with clients and prospects any time, anywhere, bringing a new level of responsiveness that aligns with our goals.”
To learn more about how Hearsay Systems can take your digital communications to the next level, please visit www.hearsaysystems.com.
About Hearsay Systems
Hearsay Systems is reinventing the client experience in wealth management, property and casualty and life insurance with compliant digital communications and workflow solutions. Over 150,000 advisors and agents at the world’s largest financial services and insurance firms leverage Hearsay to engage with customers and build stronger relationships to grow their business.
With Hearsay Cloud for financial services, advisors and agents provide real-time, personalized and seamless client experiences across the right channel – social, texting and mobile – at the right moment. Automated, pre-built industry workflows for insurance and wealth management provide one-click actionable suggestions for targeted engagement. Built for the enterprise, Hearsay Systems connects data and every client interaction to corporate CRM systems and digital marketing programs – all on a secure, compliant enterprise-ready platform.