Skip to content

COUNTRY Financial® Uses Hearsay Social to Power Over 1,000 Financial Representatives on Social Media

Insurance and Financial Services Provider leverages Hearsay Social to Empower Financial Representatives to Optimize Customer Relationships on Facebook and LinkedIn

September 25, 2013 — San Francisco, CA — COUNTRY Financial®, a Fortune 1000 group of insurance and financial services companies, and Hearsay Social®, provider of the leading social sales platform, today announced their successful rollout of the Hearsay Social solution to over a thousand COUNTRY Financial® representatives.

COUNTRY Financial® has been a leader in providing auto, home, life insurance and investments for more than 85 years.  Operating in 17 states, COUNTRY financial representatives are located in cities, suburbs and rural communities creating deep and lasting relationships that often span many generations within a family. With Hearsay Social, financial representatives have been able to amplify their messages, increase brand awareness and build stronger relationships with customers and prospects through Facebook and LinkedIn.

“Using Hearsay Social, our financial representatives have a new tool in their communications arsenal helping them share approved content with their customers and prospects,” said Fanette Singer, senior vice president of marketing at COUNTRY. “On a single platform, Hearsay Social empowers our financial representatives so they can easily manage their presence on both Facebook and LinkedIn simultaneously. It is pretty remarkable that our social audience has increased by more than 700 percent in just a few short months.”

Prior to the Hearsay Social partnership, COUNTRY Financial representatives’ use of social media was challenging because of time-consuming processes and compliance requirements. Singer said: “Our Compliance team would spend weeks at a time working with reps to update and edit social content. With the Hearsay platform compliance has become streamlined and content issues are resolved within minutes.”

“We are delighted to see how quickly COUNTRY Financial representatives have embraced social media with Hearsay Social,” said Hearsay Social CEO and founder Clara Shih. “Financial representatives at COUNTRY are leading the industry by providing personalized service to their customers at scale with social media.”

About COUNTRY Financial®

COUNTRY Financial has been a leader in providing auto, home, life insurance and investments for more than 85 years. With more than 5,000 financial representatives and employees in 17 states, we create insurance programs that meet the financial objectives of our customers – building financial plans and helping to protect the things they value most. COUNTRY Financial belongs to an elite group of insurers with the coveted A+ rating from A.M. Best – one of the highest validations of financial well-being among insurers. Visit or call 866-COUNTRY.

COUNTRY Financial Blog:


Twitter: @hellocountry


COUNTRY Financial Security Index

About Hearsay Social

Hearsay Social empowers global sales forces to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution enables sales representatives to quickly and easily move beyond yesterday’s sales tactics and adopt today’s leading social-selling techniques. The Hearsay Social platform boosts sales productivity and incorporates best practices while ensuring brand integrity and compliance for even the most regulated industries. Tens of thousands of salespeople worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, and Twitter.

Hearsay Social Blog:


Twitter: @HearsaySocial




WordPress Hero

Visit the Resource Center

Download White Paper, Infographics, Industry Reports and More…

Visit Resources