In a previous article, I explained why leaders need to be savvy about social media so they can build trust, engagement and connection. In this article, I’ll explain how to use social media with ease through a five-step process.
Social media allows you to connect and interact with your audience in productive ways. Using social media to share content and engage in conversations is a great way to build relationships. Better yet, you stay on top of what’s happening – a vital skill in an ever-changing marketplace. Being social savvy is essential for all leaders, especially those in sales and business development who want to use social selling as a way to engage and connect with prospects.
Social selling works because you are engaging with prospects where they are rather than nudging them to your territory. According to Business Insider, Americans spend more time on social media than any other major Internet activity, including email.