Relationship managers efficiently use social media to optimize customer relationships and grow business.
September 30, 2013 — San Francisco, CA — Allianz Global Investors (AllianzGI) and Hearsay Social®, provider of the leading social business platform for the financial services industry, today announced a plan to roll out the Hearsay Social platform to the AllianzGI team.
Hearsay Social will be the primary engagement platform for AllianzGI corporate accounts and salespeople to access and use social networks as part of the firm’s social business program. AllianzGI selected Hearsay Social, not only to meet the industry’s regulatory requirements, but also for the marketing and engagement features that will enable social business users to connect and engage on social media in the most time efficient way possible. Features such as the Hearsay Social content library, scheduling, social signals alerts, and analytics will help operationalize social business best practices and empower users to attract prospects, retain customers, and grow business.
“We are delighted to be working with Allianz Global Investors to support their social business initiative” said Hearsay Social CEO Clara Shih. “AllianzGI is a leader in embracing social media by empowering their sales organizations to engage with their clients around thought leadership, investment research and strategies while meeting regulatory requirements. Hearsay Social’s experience supporting compliance on social media will enable AllianzGI to build a successful social media program while meeting these requirements. ”
AllianzGI will support the social initiative by creating and curating timely social-media-ready content such as thought leadership, insights, market commentary, and lifestyle content that will be accessible to the salespeople through the Hearsay Social content library.
“What makes our program unique is that we are setting up our sales team for success by giving them the best possible engagement tools that are innovative and time efficient, and pairing that with a content strategy which is targeted at strengthening the personal relationships with those in their network,” said Erin Meijer, US Social Media Manager for Allianz Global Investors.
The program, which was rolled out this summer, includes the AllianzGI retail and institutional sales teams as well as sales management.
“We are seeing rapid growth in the use of social media platforms among Financial Advisors and we must begin to meet them where they are, understand what they want and act accordingly,” said John Carroll, head of US retail distribution at Allianz Global Investors. “With Hearsay Social, we are empowering our entire client-facing team to harness social media to deepen relationships with their clients in an appropriate way given the significant compliance requirements of our business.”
About Allianz Global Investors
Allianz Global Investors is a diversified active investment manager with a strong parent company and a culture of risk management. With 23 offices in 18 countries, we provide global investment and research capabilities with consultative local delivery. We have $409 billion in assets under management for individuals, families and institutions worldwide, and employ over 500 investment professionals.
About Hearsay Social
Hearsay Social empowers global sales forces to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution enables sales representatives to quickly and easily move beyond yesterday’s sales tactics and adopt today’s leading social business techniques. The Hearsay Social platform boosts sales productivity and incorporates best practices while ensuring brand integrity and compliance for even the most regulated industries. Tens of thousands of salespeople worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, and Twitter.
Hearsay Social, a LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, and London.
Hearsay Social Blog: https://hearsaysocial.com/blog/