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40 Under 40: Expert Advice

David Rhodes, CBS News: How to choose a morning TV show segment

There is no formula. There are so many assumptions that go into deciding if something is — or is not — a story. We have a really robust internal discussion. We argue. Then we make a decision. A lot of this is on the fly because it’s news. You never really put it to bed. We’re thinking every day about what could be different and interesting. What’s counter-intuitive? You know, today, why don’t we do something on a “found” kid? Everyone does these missing kid segments, we need to do a found kid.

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