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40 Under 40: Clara Shih

Clara Shih is on the leading edge of compliant social media marketing at a time when broker-dealers’ efforts to reach prospective clients on the web is receiving scrutiny from the Financial Industry Regulatory Authority Inc.

Her company, Hearsay Social Inc., has only been around since 2009, but thus far it’s managed to pick up a couple of prominent broker-dealer clients, including Raymond James Financial Inc. and RBC Wealth Management. To extend its reach, Hearsay has also teamed up with LinkedIn Corp. to make social media management easier for firms eager to comply with Finra’s regulations.

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