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4 Steps Advisors Need to Take to Succeed on Social Media

With nearly nine in 10 private clients active today on sites like Facebook, LinkedIn and Twitter, social business is no longer optional for advisors. It’s mandatory.

Indeed, two-thirds of U.S. millionaires say they would like to use electronic media to communicate with their advisors, according to a Fidelity Investments survey. And that figure is still growing.

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