At a family reunion last year, I caught up with my cousin who has been a financial advisor for the past 15 years. The topic of social business came up, given his work and mine as a manager of customer success at Hearsay Social. An avid proponent of social media for business, he was excited to share some of his recent success stories with me.
First, he said that his favorite thing about social business is the fact that “it works while he sleeps.” In fact, his two single largest accounts originated simply because he managed an up-to-date and compelling social presence. After finding him through an advisor-search tool on his company’s website, these clients researched him on social media before proactively contacting him.