Effective marketing results from insightful research. But today, there are so many variables: the variety of products is immense, the methods of consumer engagement are many, and customers’ preferences are constantly changing. It’s never been more important to keep up. With workshops and sessions focusing on Generations X and Y, customer centricity, Big Data, social media, branding, and more, LIMRA’s 2015 Marketing & Research Conference will prepare you for success. And as always, there will be excellent networking opportunities.