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JFAM: Live! Financial Marketers’ Conference

The overarching theme for this specific JFAM:Live! is “The Future of Financial Marketing.” A highlight of the conference is the presentation of an in-depth study that tapped the opinions of over 120 senior marketers from over 50 of the world’s leading brands. The study, “Best Practices in the Digital Marketing of Financial Services” was commissioned by The Gramercy Institute and conducted by Brand New Media and Northwestern University. The study was backed by Bank of America, Merrill Lynch, Metlife, Prudential UBS and Microsoft Advertising.


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