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EFMA Banking on Innovation

Financial services institutions are facing pressure both from the increasing use of digital technologies and changes in customer behavior and expectations. New entrants, previously considered as ‘small’ and not an imminent threat, are now growing at an exponential pace.

We are perhaps nearing a tipping point, with activities in branches reducing and mobile and online banking operations multiplying, along with the continuing explosion of interest in social media. There is a wealth of customer information held by banks, and there are many initiatives for packaging, analyzing and using this ‘big data’. Banks need to be aware of the challenges ahead and must be ready to embrace them. Innovation will play a pivotal role in this.

The Efma Banking on Innovation conference provides a forum in which such pressing issues can be properly discussed and debated. Don’t miss Hearsay Social’s, Peter Caryotis as he shares his thoughts on using social media to drive business. Delegates can learn about innovative ideas and new practices and will also have the chance to network with their peers.


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