Text messaging is the most effective and efficient way to get in touch with anyone today. With nearly seven billion people on mobile devices around the world, texting has also become the most direct channel to reach prospects and customers. 97% of U.S. smartphone users text at least once per day. In fact, text messaging has become the most widely used feature on our phones, followed by using the Internet, making voice/video calls and email. 98% of texts are opened and 90% are read within the first three minutes.