Today’s consumer is empowered, engaged, and aware, and the forces affecting our industry — technology, regulation, big data, innovation — all flow back to the consumer. While consumers have always had the ability to vote with their wallet or feet, they now have the power to influence not only what they buy, but also what others buy. Consumers dictate when and how they engage with brands, thanks to the power of social networks and digital devices.
Reaching consumers has become an imperative. How do we understand and market to customers who are informed, influential, and in control?
LIMRA’s 2017 Annual Conference will address this question, focusing on the issues that will inform our future relationships with consumers. The program features forward-thinking executives from diverse industries who will discuss key strategies in areas that will influence the future of reaching consumers where they are.