OVERVIEW
Aviva France, a division of Aviva International Insurance Limited, is a leading savings, retirement and insurance business. Their agents manage an online community of 171,000 prospects and customers, and are focused on independent workers and SMEs (small to medium enterprise businesses). We spoke with Marie Jouvin, head of digital projects and acquisition for Aviva’s distribution network consisting of tied agents and brokers. She’s in charge of improving agent visibility online and catering to digital customer needs.
100%
Increase in social publishing YoY* with Hearsay
2x
Increase in engagement on agent LinkedIn posts
98%
Agents active on Hearsay platform