Hearsay Makes Digital Marketing Easy, Simple & Efficient for the Field
Aviva France, a division of Aviva International Insurance Limited, is a leading savings, retirement and insurance business. Their agents manage an online community of 171,000 prospects and customers, and are focused on independent workers and SMEs (small to medium enterprise businesses). We spoke with Marie Jouvin, head of digital projects and acquisition for Aviva’s distribution network consisting of tied agents and brokers. She’s in charge of improving agent visibility online and catering to digital customer needs.
Increase in social publishing YoY* with Hearsay
Increase in engagement on agent LinkedIn posts
Agents active on Hearsay platform
“We see great SEO benefits. Our results on Google are compelling.”
HEAD OF DIGITAL PROJECTS AND ACQUISITION
AVIVA DISTRIBUTION NETWORK
Before Hearsay, agents at Aviva France were managing their social presence and communities by themselves. Most of their agents were not social media experts and didn’t have the tools they needed to be active and drive engagement, which Marie said made it very tough for them to succeed. Moreover, Marie and her team had no insight into the impact agents had on Aviva’s online visibility. In addition, Aviva managed agent websites in house. Marie was upfront about the challenges with their solution. She said, “The design was obsolete and the sites weren’t SEO friendly at all, from the URLs to the content.”
“The solution we chose had to be one that we could integrate with our own systems. Since our partnership with Hearsay began, we’ve been able to implement SSO (single sign on) for our tied agents to connect easily, as well as links from our agents’ websites to our own product forms.”
According to an industry study asking French insurance agents (all companies, including Aviva), 93% find it important to be on social networks.
Aviva France chose Hearsay Social so their agents could easily manage their social communities, attract new prospects, and increase customer retention.
Marie’s team has provided agents with a robust content library, and 80% have adopted the tool with excellent results. Bonus: Marie and team now have the insight they need to refine content strategy for even more success.
Aviva knew their in-house solution for agent websites was outmoded. They wanted to provide up-to-date, consistent websites with relevant and easily updatable content. In addition to helping agents get found, this also helped Aviva’s SEO strategy both nationally and locally.
Now using Hearsay Sites, each agent has a dedicated website. Marie says, “The sites are easy to set up and very SEO-Friendly. It helps agents to be visible online when customers search for insurance locally.”