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Check out key highlights of this benchmark study based on 18 million+ published posts with 23 million engagements, from agents and advisors in Life Insurance, Wealth Management, P&C, and Mortgage. The 2020 Hearsay Financial Services Social Media Content Study is here, and we wanted to share a few key findings from the third annual edition. […]
Find out what Hearsay customers are doing now to lay the groundwork for the future of social selling, and where things will be in a few years. Even as many of today’s advisors and agents are just discovering the power of social selling, marketing leaders at financial services and insurance firms are beginning to plan […]
The pandemic shut down the Bay Area on March 17; our event was on April 21st. Find out how we quickly pivoted and pulled off a successful virtual event! While I was, by no means, the first person to host a virtual event, I was one of the first in my network to pivot from […]
One of the most important success factors in any digital effort is strong leadership. Here are the traits we’ve seen prevail, over and over again. The financial services industry has changed significantly over the past decade or so. As firms continue to drive digital transformation, Hearsay has had a front row seat collaborating with innovative […]
A big thanks to each of the 500 marketing, distribution, and compliance leaders who joined us at the annual Hearsay Summit – for the first time ever, virtually! We were thrilled to have a highly engaged audience and incredibly insightful presentations from our customer and partner speakers. A few of our key takeaways were published […]
This post explains the difference between employee advocacy and social selling solutions, and discusses the importance of helping advisors and agents create real human connection while increasing brand reach. LinkedIn has announced it is sunsetting its employee advocacy tool, Elevate, come December 2020 and integrating it into LinkedIn Pages. What is Employee Advocacy? At its […]
Hearsay Summit 2020 is officially a wrap! Along with being the first virtual one we’ve ever hosted, we had two days of amazing speakers, fireside chats, and breakout sessions. One of the speakers we were lucky enough to hear from was Glenn Shapiro, Allstate President of Personal Property-Liability. Glenn shared four ways that the advancement […]
Drum roll, please! We had over a dozen nominees for this year’s awards. This year’s winners had a very unique experience — they received their awards in the mail and we celebrated them virtually on Day 2 of the Hearsay Summit last week. We hope you were able to join and raise a glass to […]
We’ve all seen the myths – many of us (author included) have fallen for them. Hold your breath for 10 seconds and you don’t have the coronavirus. Hand dryers kill the virus… garlic kills the virus. So many that the WHO has a dedicated myth-busting page. In highly fluid, turbulent times, the risk of misinformation […]