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The Hearsay Blog

The Hearsay Blog

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Drive Trust and Conversions with Digital Storefronts

Leslie Leach

As financial services firms rethink business models, in some cases downsizing their real estate footprint, the notion of a storefront has transformed significantly. At the heart of that transformation is the “digital storefront”—-where prospective clients engage directly with advisors and agents, and the brands behind them. We’ve seen consumers seek financial advice from an increasingly […]

The Art of Igniting Change Across Your Agents and Advisors

Marisa Ruffles

At our Hearsay Summit last month, we had the honor of hosting brand evangelist and social media expert, Guy Kawasaki, on the virtual stage. In his keynote, The Art of Igniting Change, Guy imparted the wisdom he’s learned from his decades of experience creating deep connections between brands and customers. Listening to Guy speak, I […]

If Content is King, Is Your Content Strategy Ready to Rule?

Katherine Creeden

At last month’s Hearsay Summit, Director of Content Strategy Gabrielle Levin joined Hannah Bland, Digital Marketing Manager at Aviva Investors and Tim Rickards, Director of Marketing and Client Engagement at Charles Schwab, to discuss their key content strategy tips for nurturing clients via social media, particularly during this past year. Here are five takeaways from […]

How the Supreme Court’s Auto-Dialer Ruling Impacts Future TCPA Litigation

Iain Duke-Richardet

“In sum, Congress’ definition of an autodialer requires that in all cases, whether storing or producing numbers to be called, the equipment in question must use a random or sequential number generator.” Facebook v. Duguid, Case No. 19-511 The April 1 Supreme Court ruling, applicable to both placing telephone calls and sending text messages, adopts […]

400 Days Later: Igniting Connections in our Post-Pandemic World

William Warren

In case you’re counting, we’ve now surpassed day 400 of the COVID pandemic. New habits are formed after repeating a behavior for an average of 66 days, so it’s no surprise that behaviors that previously would have taken decades to go mainstream transformed in a matter of weeks. Fundamentally, our market and clientele evolved. Hearsay’s […]

When it Comes to Trust, Main Street Beats Wall Street

Nora Burns

A wise man or woman once said that trust takes years to build, seconds to break, and forever to repair. After decades of scandals across nearly every industry, consumers remain extremely skeptical of corporate America and institutions at large, creating real-world challenges for the financial industry marketers charged with building and protecting corporate brands. A […]

Starbucks CMO Brady Brewer Shares Three Lessons for Human Connection

Katherine Creeden

This year, we were excited to welcome back Brady Brewer, the CMO of Starbucks (and our top-rated speaker from last year’s Summit), to our virtual stage. Brady joined Hearsay’s VP of Marketing, Leslie Leach, to share how Starbucks continues to sustain authentic client relationships across every individual interaction. Just as Starbucks is in the people […]

Kudos to our 2021 Hearsay Innovator Award Winners!

Brittany Nevares

What a week! Our second fully virtual Hearsay Summit has wrapped, and I’ve never been more inspired by the work our customers continue to do. One of my favorite aspects of Summit is seeing these tremendous achievements recognized and honored through our Innovator Awards. This year, we received so many great submissions, all of which […]

The Countdown to Hearsay Summit 2021 is On!

Leslie Leach

Next Tuesday, Hearsay will kick off its 9th annual Hearsay Summit, and we couldn’t be more thrilled to convene the financial industry’s best and brightest minds on our virtual stage! Last year’s pandemic altered social selling, and advisors and agents were quick to pivot from tried-and-true approaches to test new strategies for the new normal. […]