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I had the pleasure of attending the Sales 2.0 Conference last week where Christian Sutherland-Wong of LinkedIn and Tony Mitchell of Hearsay spoke to a packed audience about how social networking sites are changing the marketing and sales discipline. Here are some of the highlights. Tony Mitchell (Hearsay), Christian Sutherland-Wong (LinkedIn), and moderator […]
This post originally appeared as a guest blog on The LinkedIn Blog on 3/9/2011. This year, social media adoption by enterprise organizations is set to again grow exponentially. This is particularly important in the financial services segment, which is very much a relationship business. Yet up until now, there have been barriers to using social […]
From Oreo publicizing social media goals that it could not meet to Nestle’s Facebook rant against environmentalists, examples of corporate social media mishaps are everywhere. These incidents teach us that more social media may be the only way to combat social media fiascos. And without properly crafted responses, companies lose out on an opportunity to […]
As the manager of customer success at Hearsay Corporation, I love to see how our customers use Hearsay Social and witness the amazing results of their efforts. We recently got an excited phone call from Farmers Insurance agent James Peregrino, who wanted to share some good news with us. Located just across the bay […]
If you got here from our homepage, you probably can’t get to LinkedIn, Facebook, Twitter, or other social media sites from your work computer. We know you weren’t trying to play FarmVille. You probably wanted to communicate with your customers or clients, and it can be bad for business when your access is prohibited. But […]
Franchise organizations need to think about how brand compliance fits with the decentralized nature of social media. This article originally appeared in the February 2011 issue of Franchising World – by Clara Shih (Author, The Facebook Era), Ben Smith (Interactive Marketing Manager, Dunkin’ Donuts), and Chris Andrew (Customer Success Manager, Hearsay) How are Facebook and […]
After many sleepless nights and cases upon cases of Diet Coke, we launched Hearsay Social last Thursday. I’m really proud of our Hearsay Social product, and I thought it made sense to take a few minutes to explain why it’s unique. Back when Clara and I started the company almost two years ago, we sat […]
I can’t tell you how thrilled I am to be part of this amazing company. I come from a consumer background, having run marketing organizations at companies like Amazon.com and OpenTable . Why did I come to Hearsay, which focuses on business customers? Because I love the team – led by social media pioneer Clara […]
(FYI, this is an incredible video.) There is no doubt: 2011 is the year of social media for business. Today we’re excited to unveil Hearsay Social to help companies operate securely, effectively, and intelligently on Facebook, LinkedIn, and Twitter. Hearsay Social was built from the ground up for businesses with local branches or reps – […]