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Insights from the Sales 2.0 Conference: How social media is changing sales and marketing

John Barkis

I had the pleasure of attending the Sales 2.0 Conference last week where Christian Sutherland-Wong of LinkedIn and Tony Mitchell of Hearsay spoke to a packed audience about how social networking sites are changing the marketing and sales discipline. Here are some of the highlights.     Tony Mitchell (Hearsay), Christian Sutherland-Wong (LinkedIn), and moderator […]

Get FINRA compliance on LinkedIn with Hearsay Social

Clara Shih

This post originally appeared as a guest blog on The LinkedIn Blog on 3/9/2011. This year, social media adoption by enterprise organizations is set to again grow exponentially. This is particularly important in the financial services segment, which is very much a relationship business. Yet up until now, there have been barriers to using social […]

How you respond to a social media mishap says a lot about your brand

Ally Basak Russell

From Oreo publicizing social media goals that it could not meet to Nestle’s Facebook rant against environmentalists, examples of corporate social media mishaps are everywhere. These incidents teach us that more social media may be the only way to combat social media fiascos. And without properly crafted responses, companies lose out on an opportunity to […]

Achieving brand compliance on social media

Clara Shih

Franchise organizations need to think about how brand compliance fits with the decentralized nature of social media.       This article originally appeared in the February 2011 issue of Franchising World – by Clara Shih (Author, The Facebook Era), Ben Smith (Interactive Marketing Manager, Dunkin’ Donuts), and Chris Andrew (Customer Success Manager, Hearsay) How are Facebook and […]

From our VP of marketing to yours

admin

I can’t tell you how thrilled I am to be part of this amazing company. I come from a consumer background, having run marketing organizations at companies like Amazon.com and OpenTable . Why did I come to Hearsay, which focuses on business customers? Because I love the team – led by social media pioneer Clara […]

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