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Cetera Partners With Hearsay; Advisors Can Now Compliantly Text Clients

June 27, 2018

We’re delighted to share that Cetera, a leading network of independent firms supporting the delivery of objective retail financial advice, is rolling out Hearsay Relate, our new solution that enables advisors to compliantly text and call their clients and prospects from one dedicated business number. The rollout to all of Cetera’s network firms is expected to conclude this August.

In a press release issued today, Cetera chief marketing officer Michael Zuna said, “Texting is a high-priority communication tool in both our personal and business lives. Studies show that we respond faster to text messages than any other type of outreach. Our new texting solution is another example of Cetera understanding what advisors need to be successful and stay connected with their clients. … We are excited to team with Hearsay Systems, a proven leader in promoting client engagement in our industry.”

Hearsay Relate’s powerful supervision and compliance features – including the ability to to monitor, archive and access complete text threads, as well as block all inappropriate or risky text messages before they are sent to clients – were a critical consideration for Cetera. According to the press release, the “texting solution is fully compatible with [Cetera’s] existing electronic archiving system, enabling the storage of all messages in a manner consistent with FINRA regulatory guidelines.”

In addition to “conforming to the highest possible standards of security and regulatory compliance,” Hearsay CEO and founder Clara Shih noted that with Hearsay Relate, Cetera advisors can “leverage time-saving features like pre-built workflows that automate common industry-specific tasks,” including pre-scheduling annual review reminders.

Zuna concluded, “Cetera’s new texting solution provides our advisors with a crucial tool for increasing transparency and connection to their clients. Today’s announcement builds on a foundation of consistent and seamless communication designed to deepen the relationships our advisors have with their clients.”

We look forward to a long-term partnership with Cetera, and to advance their mission to help their advisors develop meaningful, trusted client relationships!

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Abhay Rajaram

VP, Customer Success

Abhay Rajaram is a seasoned tech executive who overlooks Hearsay's customer success organization and ensures Hearsay's customers achieve their goals.

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