Hearsay Supports Twitter’s New 280 Character Count Limit
November 21, 2017
Hearsay is proud to support Twitter’s new 280 character tweet count. The longer format gives you and your advisors more room to create compelling, thought provoking content on Twitter.
How Twitter’s Character Update Affects Hearsay
As a marketer, you can create content for your Content Library that uses the new 280 character limit. Similarly, advisors are able to write original content for Twitter using the expanded character count. These expanded tweets are captured for compliance and supervision purposes, just like any other content format.
Why the Longer Tweets?
Certain languages allow you to express more without requiring you to use as many characters as you would in other languages. For example, in languages like Japanese, Korean and Chinese, you can convey about double the amount of information in one character as you can in many other languages, like English, Spanish, Portuguese or French.
Twitter has doubled their acceptable character count in order to make it easy for everyone to express themselves clearly. Their early research seems to demonstrate this will remove some frustration from the user experience. Here’s a look at some of the data from the initial rollout:
An advisor’s time is best spent with clients and prospects, so less time spent condensing a tweet is obviously beneficial. With more than 150,000 advisors and agents using Hearsay in over 20 countries, it was important for us to be able to optimize the Twitter experience for all our users around the world. Now, all of your advisors have a more room to communicate – no matter what language they need to do it in.
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