Skip to content

#HSonAir Podcast: Behind the Scenes of SEO with Dr. Peter Meyers of Moz

In Episode 107, Dr. Peter Meyers (@dr_pete), marketing scientist at Moz, and Greg Kroleski (@gregkroleski), Hearsay data manager, join me to discuss the results and highlights from our recently released joint research report,  “The State of SEO: Search Engine Rankings for Wealth Management Firms.” In our conversation, we discuss why we embarked on this analysis and how we came to our conclusions, including the value of local, paid and organic search, the growing impact of mobile, and the increasing importance of search-optimized local advisor websites in the wealth management industry.

Be part of the conversation with @victorgaxiola on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an email to We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests and other fun stuff.

Episode Links:


Victor Gaxiola

Thought leader, speaker, host of the #HSonAir podcast. Evangelist for digital tech adoption in financial services.

Visit the Resource Center

Download White Paper, Infographics, Industry Reports and More…

Visit Resources