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By: Victor Gaxiola

#HSonAir Podcast: Behind the Scenes of SEO with Dr. Peter Meyers of Moz

In Episode 107, Dr. Peter Meyers (@dr_pete), marketing scientist at Moz, and Greg Kroleski (@gregkroleski), Hearsay data manager, join me to discuss the results and highlights from our recently released joint research report,  “The State of SEO: Search Engine Rankings for Wealth Management Firms.” In our conversation, we discuss why we embarked on this analysis and how we came to our conclusions, including the value of local, paid and organic search, the growing impact of mobile, and the increasing importance of search-optimized local advisor websites in the wealth management industry.

Be part of the conversation with @victorgaxiola on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an email to OnAir@HearsayCorp.com. We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests and other fun stuff.

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Victor Gaxiola

Thought leader, speaker, host of the #HSonAir podcast. Evangelist for digital tech adoption in financial services.

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#HSonAir Podcast: Customer Spotlight Series – Interview with Execs from BMO Private Banking

Author: Victor Gaxiola

In Episode 109, we’re joined by two executives from BMO Private Banking: Nancy Marescotti, head of marketing, and Karen Lightstone, senior marketing manager. With more than two decades at BMO, Nancy leads a team of professionals in the strategy, development and execution of an integrated marketing/communications effort to support BMO’s Private Banking Professionals shape an optimal client […]

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#HSonAir Podcast: Customer Spotlight Series – Interview with Paulina Dudzinska of The Co-operators

Author: Victor Gaxiola

In Episode 108, we chat with Paulina Dudzinksa, manager of social media marketing at The Co-operators Group, a leading Canadian, diversified, integrated, multi-line insurance and financial services co-operative. She joins me to share their biggest success factors during the implementation of their social program, and the process they followed to entice field adoption. Be part of […]

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#HSonAir Podcast: How to Create Your Own Podcast

Author: Victor Gaxiola

Since we launched Hearsay On the Air, I’ve often been asked, how did you do it? Specifically, what does it take to create the show, what equipment do we use, and the things to consider when crafting a program. In Episode 106, I share specific insights on how you can create your own podcast based […]

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