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#HSonAir Podcast: Customer Spotlight Series – How Prudential Empowers Their Advisors to Use Texting

April 20, 2017

In Episode 103, we share a recent webcast featuring Birdia Chambers (@BirdiaChambers), Prudential’s Head of Social and Digital Strategy, on the strategy and implementation of Hearsay Messages. As part of the discussion, Birdia shares how the Prudential team evaluated the opportunity to offer text messaging to their advisors, how they arrived at a solution with Hearsay, and the best practices and outcomes they learned along the way.

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Episode Links:


Victor Gaxiola

Head of Customer Advocacy, Marketing

Thought leader, speaker, host of the #HSonAir podcast. Evangelist for digital tech adoption in financial services.

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