Twitter recently announced changes to how your 140 characters are counted. Technically, photos, videos, GIFs, polls and quote tweets no longer count toward your 140-character limit – but the result is more room to write. You’re free to use up all 140 characters without worrying about how much space the photos, GIFs, etc. may take.
Say more about what’s happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters. pic.twitter.com/I9pUC0NdZC
— Twitter (@twitter) September 19, 2016
In Twitter’s own words, “These changes will allow for richer public conversations that are easier to follow on Twitter, and ensure people can attach extra elements, media, and content to Tweets without sacrificing the characters they have to share their view.”
How Twitter’s Character Update Affects Hearsay
Hearsay is proud to support these expanded character tweets. It’s an opportunity for our customers to produce more meaningful messages, and we’ve been working to support this change since Twitter’s initially announced it to the developer community back in May. The new functionality will be available to all Hearsay customers shortly after Twitter releases the full update.
Why Longer Tweets Matter to Advisors
You can already say a lot in a tweet, but now you can say even more. Research has shown that Tweets with photos get 313 percent more engagement. They also average a 35 percent boost in retweets, which means you’re reaching a broader audience. What about quotes? Well, they get a 19 percent boost in retweets.
Increased engagement matters, and Twitter’s expanded character limit frees you up to put rich media into more context than ever before. It’s great for advisors and admins who transform relevant industry news into snackable, thought-provoking messages for their networks – messages that are much more likely to get shared.
Media attachments: When you add attachments like photos, GIFs, videos, polls or quote tweets, that media will no longer count as characters within your tweet. More room for words!
Goodbye, .@: These changes will help simplify the rules around tweets that start with a username. New tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the “.@” convention, which people currently use to broadcast tweets broadly.) If you want a reply to be seen by all your followers, you will be able to retweet it to signal that you intend for it to be viewed more broadly.
Visit Twitter’s blog for the full story.