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Introducing Social Signals for Twitter: Timing is Everything

September 14, 2016

Hearsay’s Social Signals for Twitter scans your connections’ tweets for key life events, like this one.
Hearsay’s Social Signals for Twitter scans your connections’ tweets for key life events, like this one.

Did someone in your social network just get married?

If you’re a wealth manager, it might be a good time to follow up about spousal IRAs. If you’re an insurance agent, it might be a good time to discuss that life insurance policy.

Delivering the right message at the right time is critical to every advisor’s success. The trouble is you don’t have the time to scan all of your followers’ feeds. And who can blame you? It’s a hassle scrolling through pages of irrelevant content to uncover real opportunities for your business.

Today, we’re excited to announce that we’re extending our Social Signals feature to Twitter. Using natural language processing technology, Hearsay’s Social Signals does the work for you. It scans your social networks for important life events like getting married, securing a new job, relocating to a new city or welcoming a new baby, places relevant alerts into your Hearsay workspace, and prescribes the best next action to take across any digital channel – including social, email and text – so you can quickly follow up.

Why Twitter? There are 313 million active Twitter users each month and they use it to ‘see what’s happening’ in the world around them. It’s a news feed. The more value you add to your connections’ feeds, the more they’ll value you as an expert. The key is knowing what content to push, and when.

As they say, timing is everything.

That’s why Hearsay makes it easy to say the right thing, at the right time, across digital channels – on Facebook, LinkedIn and now on Twitter.

Social Signals for Twitter will be available (in English only) to Hearsay Social users later this month. Contact your Hearsay representative for more details.

Michael Murphy

Product Marketing Manager

Michael is passionate about helping companies acquire more customers, build brand awareness and grow their businesses.

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