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Clara Shih Discusses New Book "The Social Business Imperative" on DisrupTV

Screen Shot 2016-06-17 at 3.50.49 PMHearsay Social CEO and founder Clara Shih (@ClaraShih) today had the pleasure of being a guest on DisrupTV (@DisrupTVShow), a web series focused on leadership, innovation and disruption.
Co-hosted by R “Ray” Wang (@RWang0), principal analyst and founder of Constellation Research, and Vala Afshar (@ValaAfshar), chief digital evangelist at Salesforce.com, the show features candid, informal conversations with game changers in business, technology and media.
On the show, Clara shares the inspiration behind her newly released book, The Social Business Imperative: Adapting Your Business Model to the Always-Connected Consumer (including how she was able to accomplish writing it while on maternity leave). She also discusses:

  • Why social and digital have become too important and too strategic to delegate to a junior or siloed team; CEOs, boards and management teams must personally own and drive their companies’ digital strategy
  • How today’s customers want and expect to be able to engage with the brands they purchase from and how companies that do not leverage digital communication channels are at risk of being disintermediated
  • Examples of companies that are embracing Social Business


DisrupTV Episode 0020: Featuring Clara Shih, Naveen Rajdev & Alan Lepofsky 6.17.16 from Constellation Research on Vimeo.
Please ‘like’ the The Social Business Imperative Facebook Page to get the latest updates on book signings, appearances, updates and more. Also, be sure to follow #DisrupTV to stay informed on upcoming shows and guests!
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