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Social Business Adoption – Step 6: Have a Strong Content Strategy and Pipeline

shutterstock_338921585This post is the last and final installment of Hearsay Social’s Six-Step Program to Boost Social Business Adoption across the enterprise.
Advisors are often pressed for time to deal with matters of productivity and figuring out what to post on social media. Moreover, it can be downright daunting for many advisors to try to figure out how to balance their personal lives with their professional lives on social media. And According to a LIMRA study, one of the most common impediments to social media adoption are a shortage of content and slow review processes of the content.
Here are 6 tips for building and maintaining a robust content library to ensure your advisors have something worthy and relevant to share on social media:

  1. Follow the “80/20” rule: One way to boost your content efforts is to follow an “80/20” rule. The rule simply comes down to this: 80% of your social media content should be non-financial and non-promotional in nature; 20% can be financially focused content that arms your advisors with valuable information that they can share with clients and prospects.
  2. Create custom content tags within the Content Library for easy searching.
  3. Leverage Hearsay Social’s Curated Content Channels to find ready-to-share compliant content.
  4. Utilize RSS feeds for accessing and curating content to upload into the library.
  5. Help advisors save time and increase productivity by highlighting easy-to-use Hearsay Social functionality, such as Hearsay Social Mobile and iPad Apps.
  6. Leverage Hearsay Social for Facebook Ads or Promoted Posts to enable advisors to take content they’ve published and broaden their distribution through Facebook ads, amplifying their visibility and increasing engagement. 

For more success insights on how to educate the field and arm them for success, as well as Hearsay Social’s entire six-step framework for social business adoption across the enterprise, get our new, free Social Business Adoption Guide. 
View all six steps in our Social Business Adoption guide infographic.

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Nicole Johnson

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