We’re thrilled to announce our new email solution, Hearsay Mail™, and text messaging solution, Hearsay Messages™, in Europe! Our European customers will have access to the full Predictive Omnichannel Suite™ (#omnichanneladvisor), empowering their advisors and agents to build, deepen and grow relationships with their clients and prospects across multiple digital channels.
According to Forrester Research, European adults regularly research online and are comfortable with managing their financial and insurance matters across multiple digital properties. Additionally, as organizations in countries such as the UK (Financial Conduct Authority) and France (Autorité des marchés financiers) are paying increasing attention to the development of industry regulations, the need for a solution such as Hearsay Social to address both the new digital-first consumer and compliance in financial services is clear.
Whether on social media, a local advisor website, personalized email or text message, advisors can leverage the suite’s Predictive Content Library, which recommends pre-approved, compliant content – in their local language – based on client interests and interactions to share, making it easy for them to offer the personalized, omnichannel experience their customers and prospects demand.
At the firm level, corporate marketing teams gain deep insights on what content is resonating at the local level within these different channels, so they can optimize their content efforts. Compliance teams, too, benefit from a 360-degree view of advisor activity across social, Web, email and text from a single Universal Supervision dashboard, increasing efficiency and productivity.
Read the UK press release and French version for more details. We’re excited to continue helping shape the digital transformation of the financial services industry in Europe, and for the Predictive Omnichannel Suite to accelerate our growth abroad!
- Transforming Traditional Advisor Channels: Announcing Hearsay Messages and the Predictive Omnichannel Suite
- The UK’s FCA Guidelines and What It Means for Advisors (Part 1)
- The UK’s FCA Guidelines and What It Means for Advisors (Part 2)
- France’s AMF Issues Public Consultation on the Business Use of Social Media