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Introducing Social Business Training for Advisors

Screen Shot 2015-10-02 at 4.33.49 AMA Google search for “social media best practices” results in more than 100 million pages. For a financial services advisor or agent who wants to leverage social media the right way to build relationships with clients and prospects, it’s easy to get overwhelmed.
Today, we’re excited to announce the launch of our new Social Business Training offering, available now to Hearsay Social customers. Developed specifically for financial advisors and insurance agents, Social Business Training provides an interactive e-learning platform for advisors to gain practical knowledge on how to create a social media plan and grow their business.
“Social media and digital technologies are transforming the way advisors and agents are doing business,” said Abhay Rajaram, vice president of global customer success at Hearsay Social, in a press statement. “While it is clear these new technologies have incredible potential, they can often overwhelm advisors who are looking for a simple, structured way to get started. Social Business Training cuts through the information overload and helps advisors create a social media business plan that they can act on right away.”
The coursework, which is self-directed so advisors can learn at their own pace, covers the basics – including how to build a social media profile, gain credibility and grow a network – and progresses toward more advanced topics, such as identifying key metrics and complementing organic efforts with paid advertising. Each course features interactive elements including video, audio, text, knowledge checks, activities, a reference library and more.
At the firm level, administrators can monitor and report on the success of their training and education program via insights such as who has started and advanced through the courses.
For additional details on our new Social Business Training offering, including more details on the courses, read our press release.
Interested Hearsay Social customers should contact their Hearsay Social representative directly to learn more about Social Business Training and to sign up.

Connie Sung Moyle

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