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Vote to Get Hearsay Social on Stage at SXSW 2016

Head over to the SXSW PanelPicker and give our two proposed sessions, “The Social Business Imperative” and the “Rise of the Social Employee,” a big thumbs-up!
Vote-PanelPIcker-Idea-2016-InstagramFor those in entertainment, technology and marketing, the annual SXSW music, film and interactive festival is one of the hottest conference tickets of the year. Thousands descend onto Austin, Texas, for a week of networking, learning and inspiration with some of the biggest leaders and talents in their respective industries. Thanks to your votes, Hearsay Social has been honored with the opportunity to present at SXSW Interactive every year since 2013. (See our 2013, 2014 and 2015 recaps.)
But! We need your help to bring our CEO and founder, Clara Shih, and other members of the Hearsay Social gang back to Austin in 2016, where we hope to share our vision on how predictive analytics and big data are changing the way we do business, and how social media is redefining the employee/employer relationship.
Our proposed sessions for SXSW Interactive 2016 are:
“Staying Relevant: The Social Business Imperative”Today’s buyers share more details than ever before about themselves, their preferences, and their opinions about your business online in real-time. This offers unprecedented data from which you can capture sentiment, respond quickly, and make improvements. As such, the sales process is no longer linear; it’s a non-linear, omnichannel path where integrating social business into the buyer’s journey across all mobile and digital channels, and across marketing, sales, and service, is mandatory. In this presentation, learn how big data and predictive technology are transforming the way we do business.
“Rise of the Social Employee: Rewards and Risks”With and often without your approval or knowledge, employees are talking about your company on social media with friends, in public, for all your customers to see. Employee social engagement can be wonderful brand ambassadorship, providing others a genuine glimpse into your company’s mission and influence. But disgruntled or careless employees also can share damaging information that can profoundly impact your brand. In this presentation, learn how to empower social employees to evangelize authentically on your company’s behalf while ensuring they follow guidelines to mitigate brand and company risk.
Head over to the SXSW PanelPicker today to register and vote for “The Social Business Imperative” and the “Rise of the Social Employee.” Voting opened this week and runs through Sept. 4. Want to do even more? Add a comment and/or share your support with your social networks by clicking on the “share this idea” buttons on the left-hand side of each session entry. Thank you!
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Connie Sung Moyle

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