We’re thrilled today to announce our newest customer in France, La Banque Postale, a leading financial institution in the country that has a track record of creatively leveraging social media to generate brand awareness. Now with Hearsay Social, its advisors will be able to have a professional, personalized “La Banque Postale advisor” Facebook presence, as well as the ability to interact dynamically with customers and strengthen relationships.
La Banque Postale has maintained a strong presence on social media since 2011 and is one of the first banks in France to fully embrace and utilize the power of the Internet. It developed and created an innovative episodic Web series in 2014 that drew considerable YouTube viewership, and also recently launched a real-time marketing campaign on Twitter using #aMonEchelle.
According to a press statement issued in France, advisors with “La Banque Postale advisor” Facebook pages powered by Hearsay Social will have access to a content library prepared in advance by the corporate digital team, so that time spent on social networks is optimized and interactions with customers are relevant. They also receive alerts on when clients share information on important events in their lives on Facebook, such as a marriage or birth. Advisors are able to quickly react with relevant, pre-approved content, providing a high degree of personalized customer relations.
The ultimate goal with this new partnership is to further strengthen the close relationship between La Banque Postale and its customers by offering them a new way of communicating with their advisors, says Thomas Salviejo, head of digital communication, digital media and acquisition at La Banque Postale.
For more details, check out the press release issued in France.
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