On April 21, Google implemented an important change in its search ranking algorithm that penalizes websites not optimized for mobile. In a nutshell, websites that are not mobile-friendly – or those that are not configured for easy viewing regardless of screen size or device – will likely now experience a significant decrease in search traffic because their listings will drop in search ranking results.
Google outlined this update on February 26 – an uncommon move for the search giant since it rarely provides the secret behind its ranking algorithms in such clear terms. But, its decision makes sense given the rapid shift of online use from desktop to mobile. According to Pew Research Center’s Internet & American Life Project, almost two-thirds of adult cell phone owners use their devices to access the Internet. That number is certain to increase.
Read the rest of this article by Hearsay Social’s Director of Product Marketing, Meagan Hency, at WealthManagement.com.