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8 Tips to Balance Your Personal, Professional Lives on Social Media

shutterstock_270913760Social Media has become the norm. We’ve heard it time and time again: If you’re not on social media, you don’t exist. This is especially true when you are running a business or providing a service.
Without question, the benefits of using social media in your business strategy are extensive; it allows you to engage with customers and prospects, deepen relationships with existing customers and reach prospects in ways that were not possible a short time ago.
For financial advisors, however, it’s not always easy to know how to present your personal side on social media while maintaining a professional presence, and the lines are often blurred as to what is and is not acceptable to post.
Your profile on social media – while remaining authentic and compliant — must maintain the right balance between your professional and personal side. After all, the more relatable you are, the easier it is for people to trust and connect with you.
So, how do you balance your personal and professional side on social media without going overboard?
Learn the 8 tips to help you stay on track by Divya Gupta, Customer Success Executive at Hearsay Social, over at ThinkAdvisor
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Nicole Johnson

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