In episodes 6 and 7 of Hearsay Social On the Air we introduce and review the Financial Planning Association (FPA) Business and Education Conference (#FPABE) in Seattle and sit down with two thought leaders there.
Episode 6: Marie Swift
In episode 6, we interview Marie Swift of Impact Communications to discuss how she works with independent advisors and planners on their marketing and public relations activities. Also, if you’ve ever wondered whether social media activities can be traced back to real ROI–in dollars–this is an episode you don’t want to miss.
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Episode 7: Michael Kitces
In episode 7, we extend our coverage of the FPA’s conference in an interview with Michael Kitces (financial planner, commentator, speaker, and educator at Kitces.com and partner of the Pinnacle Advisory Group, @MichaelKitces). We learn about the evolution of his views toward social business in relation to financial planning, the power of having a blog as a content cornerstone, and the creativity of niche marketing.
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As always, remember to join the conversation on Twitter with @VictorGaxiola and @ronnykerr using hashtag #HSonAir. We love hearing your feedback!