It’s hard to believe a whole month has passed since we joined customers, partners, and friends at the 2014 LIMRA LOMA Social Media Conference for Financial Services in Boston.
Before more time passes, we want to take a moment to congratulate the handful of financial firms recognized in the Social Media Silver Bowl Awards, an annual contest recognizing innovation and business success across firms’ and agents’ use of social media campaigns and programs.
As James Kerley, chief membership officer for LIMRA and LOMA, explains: “LIMRA research shows that 93 percent of life insurance companies now have social media programs in place. With broad adoption like this, now the question becomes how to define social media excellence in financial services. That’s why we created the Silver Bowl awards.”
The quantity and quality of Silver Bowl Award entries this year demonstrated how quickly the financial services industry has innovated in its use of social media. And with over 90,000 financial professionals using Hearsay Social today, it’s clear that firms are moving their social media programs from being optional to now being a critical way to engage clients in a compliant manner.
Without further ado, here were the winners:
- John Hancock Financial Services — “Best Use of Twitter” and “Best of the Best”
- #WeRunTogether sponsorship of the Boston Marathon
- Transamerica — “Best Use of Other Social Network”
- Transform Tomorrow on Tumblr
- Sun Life Financial Asia — “Best Use of Facebook”
- Rugby Canada sponsorship in the Hong Kong Sevens Tournament
- Popular Bank (Puerto Rico) — “Best Use of Social Media for Social Good”
- Mi banco, Mi espacio (“My Bank, My Space”)
- Guardian Life Insurance — “Best Use of LinkedIn”
- Prudential — “Best Use of YouTube”
- Bring Your Challenges YouTube channel
- Thrivent Financial Agent Natalie Kratzer — “Best Use of Social Media by an Agent/Advisor.”
— Michael Lock (@michaelhlock) August 22, 2014
Find out how each of these firms won their awards on the LIMRA website and learn more about social business for financial services below: