Next week the Hearsay Social team is excited to be converging on Boston for the 2014 Social Media Conference for Financial Services hosted by LIMRA, a worldwide research, consulting, and professional development organization representing hundreds of insurance and financial services companies around the world.
As LIMRA’s Elite Strategic Partner, we look forward to connecting with business leaders and sharing the stage with sales and marketing executives like Kathleen Mayko (Director, Brand Marketing, Life Company Marketing, MassMutual) and Nicole Pesce (Director, Head of Digital – AXA Advisors) to discuss how today’s producers can use social media to build relationships, amplify their brand, and grow sales.
See below for a summary of all the conference activities where you can find Hearsay Social.
Winning as a Team @ MassMutual: Social Media Program Best Practices
WHEN: 10:30 to 11:30 am on Thursday, August 21
WHO: Kathleen Mayko (Director, Brand Marketing, Life Company Marketing, MassMutual), Doug Morrin (Assistant Vice President & Counsel, Law Department, MassMutual), Corina Roy (Assistant Vice President, Field Digital, Life Company Marketing, MassMutual), and Victor Gaxiola (Customer Advocacy Manager, Hearsay Social) as moderator.
WHAT: Successful social media programs require cross-functional coordination and efforts within your company. But this is easier said than done. How do you coordinate a social media program with key areas? How do you ensure various stakeholders and managing teams are on the same page? Join a panel of social media program stakeholders from MassMutual representing Corporate Marketing, Field Digital Marketing and Legal, and hear their perspectives and learnings on what it takes to work together to drive success on social.
Successful Social Media for Advisors: A Fireside Chat with Nicole Pesce, AXA Advisors
WHEN: 4:00 to 4:45 pm on Thursday, August 21
WHO: Nicole Pesce (Director, Head of Digital – AXA Advisors) and Michael Lock (President & COO, Hearsay Social)
WHAT: In an industry built on relationships and trust, to maximize the value of social media, financial services firms must have a strong corporate presence on social, as well as a strong advisor presence on social across all the local communities and clients it serves. Join Michael Lock and Nicole Pesce to hear how AXA developed its social media program for its advisors, how it is driving higher adoption and advisor productivity on social, and where it’s headed next.
2nd Annual Silver Bowl Awards
WHEN: 5:15 to 6:00 pm on Thursday, August 21
WHO: Hosted by James W. Kerley, LLIF (President of LL Global Services and Chief Membership Officer, LIMRA, LOMA and LL Global) and Michael Lock (President & COO, Hearsay Social)
WHAT: Do you want to know what great social media looks like in financial services? The #SilverBowlAwards are here to answer the question on everyone’s minds. Join us for an hour of fun and learning as the winner of the #SilverBowlAwards are announced. Categories include Best Use of Facebook, LinkedIn, Twitter, YouTube, Best Use of Social Media by an Advisor, and Social Good.
We look forward to seeing you at each of these sessions, at the Hearsay Social booth, and online at #LLSMC!