This morning we’re pleased to announce a new partnership with The Penn Mutual Life Insurance Company, a company that has been serving its customers with life insurance products for over 150 years.
Penn Mutual has recognized that social media is becoming an increasingly crucial channel for financial professionals to connect with their current and prospective clients. Using Hearsay Social, producers at Penn Mutual will now be able to compliantly use LinkedIn, Facebook, and Twitter to build stronger relationships with their clients. With this new partnership, an initial wave of 500 Penn Mutual producers will be using Hearsay Social to expand their social presence and grow business.
Robert Bonsall, Assistant Vice President of Interactive Marketing at Penn Mutual, commented on the new partnership:
“Penn Mutual is continually searching for ways to meet the evolving needs of our financial professionals and help them adapt to changes in the way clients want to communicate and conduct business. Social media is a natural channel for financial professionals to connect with their clients. We selected Hearsay Social to make it possible for producers to grow business on social media while staying compliant and consistent with our brand.”
Though the program only recently launched, many producers are already seeing success on social media. Greg Stoumbelis, a Retirement Planning Specialist at The Heartland Group, makes social business a part of his practice and communicates frequently on LinkedIn, Facebook and Twitter.
“My social media posts on LinkedIn and Twitter are a way to remind people who I am and keep building credibility in my networks,” said Greg.
Here are a couple of his pages:
Similarly, Gretta Zutz at Empire Wealth Strategies has also seen some early success leveraging Hearsay Social for her business: “I love the Hearsay Social mobile site,” said Gretta.
Here are a couple of her pages:
To learn more about today’s announcement and Hearsay Social’s partnerships in financial services, read on: